Be So Good, They Can’t Scroll Past
How to show up boldly and consistently so people notice you, trust you, and buy from you.
Hey Dominator,
This is Part 3 of our Creator Economy series.
We’ve talked about:
Part 1: Get Paid to Play — understanding the new world of creators getting paid for being themselves.
Part 2: The Creator’s Sweet Spot — finding that intersection where passion, positioning, and profit align.
Now let’s talk about something just as important:
If you’re not showing up loudly and intentionally, you’ll remain invisible, even if you're good.
The internet doesn’t automatically reward quality.
It rewards visibility and connection.
So how do you consistently show up in a way that:
Gets attention from the right people
Builds trust and familiarity
Moves people to take action (follow, engage, buy)?
Let’s break it down.
The 3 Keys to Gaining Visibility and Influence
This is your Visibility Engine: a system to make sure your greatness isn’t hidden.
1. Volume: Show Up More Than Feels Comfortable
Don’t post once and expect the world to notice.
Truth is, most people aren’t ignoring you.
They just didn’t see you enough to care… yet.
Here’s a baseline:
Stories daily
Reels / TikToks 2–3x weekly
Posts (Threads, Carousels, Tweets) 3–5x weekly
Newsletter / Emails weekly
DMs / Comments daily (yes, daily)
You don’t grow by being perfect.
You grow by being present.
2. Value: Earn Attention, Don’t Just Demand It
Being loud is easy. Being useful is rare.
Every week, try to post:
1 story-based lesson
1 piece of practical advice
1 personal experience that builds connection
1 strong opinion or perspective
Not every post has to be deep.
But every post should leave your audience with something:
A thought. A smile. A tool. A “thank you.”
3. Visibility Strategy: Don’t Just Post, Position
To amplify your reach:
Collaborate with peers
Join communities where your audience hangs out
Leverage trending formats with your message baked in
Engage with bigger creators in your niche (comment, reply, repost)
DM people who engage with your content — build real relationships
People follow people who feel familiar.
So be present in places where decisions are made and attention is high.
AUGUST CHALLENGE FOR YOU
This month: Pick 1 platform. Show up there at least 3–5x a week.
Every week, try one content piece that:
Tells a story
Shares a strong opinion
Teaches something practical
Or showcases your results
Track the performance. Learn. Repeat. Loudly.
You're not “trying to grow your page.”
You're building equity in your personal brand.
📩 I want to hear from you…
What’s your main platform this August, and what content are you committing to show up with?
Hit reply and let me know. I’m cheering you on from here.
And next week’s letter? We’ll go into the money part 👀
🔜 Part 4: The Monetization Game
We’ll talk about how creators go from attention → trust → consistent income.
Even with a small audience.
Keep showing up.
The right people are watching.
Till I write you again,
Lucky James